The U.S. sends our young men and women off to war, currently to fight in Afghanistan and Iraq. To do tours in various countries including Vietnam or Japan where my cousin is now. Regardless of what we think of war, I believe it is our right to know what happens on the front lines. It [...]
Archive for April, 2010
Response Blog 2: New Tiger Woods Nike Commercial – Marketing Genius or Cryptic Ploy?
Posted in Today's View, tagged Elin, Nike, Nike commercial, Tiger, Tiger Woods, TomiLinda on April 11, 2010 | 1 Comment »
The new Nike commercial featuring Tiger Woods has been a hot topic all week-long with many discussions taking place around the water cooler or in my case at work in the workroom and in my marketing class. I have taken the stance that this commercial is a great example of strategic crisis communications in action [...]


