Response Blog 2: New Tiger Woods Nike Commercial – Marketing Genius or Cryptic Ploy?

The new Nike commercial featuring Tiger Woods has been a hot topic all week-long with many discussions taking place around the water cooler or in my case at work in the workroom and in my marketing class. I have taken the stance that this commercial is a great example of strategic crisis communications in action [...]

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Weekly Blog 9: Lebanon: ArabNet discussed the future of Arabic Web in English

Last month the tech conference Arabnet 2010 was held in Beirut. It is the first international conference for the Arab web industry with leaders from across the MENA, Europe and Silicon Valley. It was said to be a successful conference yet for an Arab conference why was everything conducted in English? Why will the Arabic [...]

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